Does your brand need a voice? Voiceover basics for ads

People decide quickly whether they trust what they're hearing. A clear, confident voiceover can make a simple video feel professional and give your brand a personality people remember.

When voiceover helps

• Explaining a service or process clearly.
• Adding warmth to ads, so they feel human rather than salesy.
• Radio, YouTube and longer social videos where people do listen.
• Brand films and presentations.

What makes a good brand voice

• Fit: warm and friendly for a salon, calm and credible for a professional service, energetic for a launch.
• Clarity: every word easy to understand, with natural pacing.
• Consistency: using the same voice across ads helps people recognise you.

How to brief a voiceover

• Share the script, with any tricky names or numbers spelled out (say "zero eight one" not "081").
• Describe the tone in a few words: "confident, friendly, not pushy".
• Give the length the read needs to fit, for example 30 seconds.
• Share a reference ad you like.

Don't forget subtitles

Even with a great voiceover, add on-screen text, because many people watch with sound off. The best ads work both ways. We write scripts, record voiceovers and mix them with music, so the whole thing sounds like one brand.