How to plan a 15-second ad that actually works

Short video ads are everywhere because they work, but only when every second earns its place. Here's a simple structure you can use for almost any business.

0 to 3 seconds: the hook

Show the problem or ask a question your customer recognises. "Tired pool?" or "Still waiting for quotes?" Avoid opening with your logo: nobody stops scrolling for a logo.

3 to 8 seconds: the promise

Show what changes when they use you. Before and after, the finished result, the happy customer.

8 to 12 seconds: the proof

A price, a review, a number ("live in 7 days"), or a recognisable client. Proof turns interest into trust.

12 to 15 seconds: the call to action

Tell people exactly what to do: "WhatsApp us for a quote", with your number on screen. Keep it on screen long enough to read.

Five tips

• Design for sound off, with clear on-screen text.
• Film vertically for Reels, TikTok and Stories.
• One message per ad. Make more ads instead of cramming.
• Keep text away from the edges, where app buttons sit.
• Test two hooks and keep the winner.

If you'd like help, our team plans, animates, voices and edits short ads in every format you need.